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Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… … Wikipedia
The One account — Ltd is single brand subsidiary financial services company offering offset and flexible mortgages in the UK. The company pioneered the offset mortgage in the UK and; was conceived as a joint venture between Virgin Direct (Virgin s financial… … Wikipedia
Account-based marketing — (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is… … Wikipedia
The Professional Commons — (Traditional Chinese: 公共專業聯盟) a policy think tank by professionals. It is an independent, membership based, non profit organisation and think tank established in Hong Kong in June 2007. It is open to all professionals who share the same values.… … Wikipedia
The Indian in the Cupboard — is a 1980 children s book written by British author Lynne Reid Banks. In the story, a young boy discovers that when he locks a toy plastic Iroquois Indian in an old bathroom cupboard, the figure comes to life.The Indian in the Cupboard (1980)The… … Wikipedia
The Society in Dedham for Apprehending Horse Thieves — is the oldest continually existing horse thief apprehending organization in the United States, and one of Dedham’s most venerable social organizations. [ [http://www.dedhamhorsethieves.org/ Society s Website] ] cite journal | author=Robert… … Wikipedia
The Theory of Moral Sentiments — was written by Adam Smith in 1759. It provided the ethical, philosophical, psychological and methodological underpinnings to Smith s later works, including The Wealth of Nations (1776), A Treatise on Public Opulence (1764) (first published in… … Wikipedia
The Fist of God — is a 1994 novel by Frederick Forsyth, mixing known fact with fiction to tell a story of the coalition forces in the Persian Gulf War racing against time to discover the true nature of Saddam Hussein s secret weapon, The Fist of God. The story… … Wikipedia
The Recollections of Rifleman Harris — is a memoir published in 1848 of the experiences of an enlisted soldier in the 95th Regiment of Foot in the British Army during the Napoleonic Wars. The eponymous soldier was Benjamin Randell Harris, a private who joined the regiment in 1803 and… … Wikipedia
The Lives of John Lennon — is a 1988 biography of musician John Lennon by Americanauthor Albert Goldman. It is best known for its criticism and generally negative representation of the personal lives of Lennon and his wife, Yoko Ono.Lennon in the workConcerning the author… … Wikipedia
The Hilliad — was Christopher Smart s mock epic poem written as a literary attack upon John Hill on 1 February 1753. The title is a play on Alexander Pope s The Dunciad with a substitution of Hill s name, which represents Smart s debt to Pope for the form and… … Wikipedia
