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Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… … Wikipedia
The One account — Ltd is single brand subsidiary financial services company offering offset and flexible mortgages in the UK. The company pioneered the offset mortgage in the UK and; was conceived as a joint venture between Virgin Direct (Virgin s financial… … Wikipedia
Account-based marketing — (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is… … Wikipedia
The Professional Commons — (Traditional Chinese: 公共專業聯盟) a policy think tank by professionals. It is an independent, membership based, non profit organisation and think tank established in Hong Kong in June 2007. It is open to all professionals who share the same values.… … Wikipedia
account stated — account stat·ed / stā təd/ n pl accounts stated: an account presented by a creditor to his or her debtor which by implied or express acceptance has been agreed upon by both parties as correct Merriam Webster’s Dictionary of Law. Merriam Webster.… … Law dictionary
The Books of Machabees — The Books of Machabees † Catholic Encyclopedia ► The Books of Machabees The title of four books, of which the first and second only are regarded by the Church as canonical; the third and fourth, as Protestants (Protestantism) consider … Catholic encyclopedia
The Church — The Church † Catholic Encyclopedia ► The Church The term church (Anglo Saxon, cirice, circe; Modern German, Kirche; Sw., Kyrka) is the name employed in the Teutonic languages to render the Greek ekklesia (ecclesia), the term by which… … Catholic encyclopedia
The Indian in the Cupboard — is a 1980 children s book written by British author Lynne Reid Banks. In the story, a young boy discovers that when he locks a toy plastic Iroquois Indian in an old bathroom cupboard, the figure comes to life.The Indian in the Cupboard (1980)The… … Wikipedia
The Society in Dedham for Apprehending Horse Thieves — is the oldest continually existing horse thief apprehending organization in the United States, and one of Dedham’s most venerable social organizations. [ [http://www.dedhamhorsethieves.org/ Society s Website] ] cite journal | author=Robert… … Wikipedia
The Theory of Moral Sentiments — was written by Adam Smith in 1759. It provided the ethical, philosophical, psychological and methodological underpinnings to Smith s later works, including The Wealth of Nations (1776), A Treatise on Public Opulence (1764) (first published in… … Wikipedia
The Rosary — The Rosary † Catholic Encyclopedia ► The Rosary I. IN THE WESTERN CHURCH The Rosary , says the Roman Breviary, is a certain form of prayer wherein we say fifteen decades or tens of Hail Marys with an Our Father between each ten,… … Catholic encyclopedia
