through rate — Total shipping costs when two or more shippers (carriers) are involved. See joint through rate rate … Black's law dictionary
through rate — noun 1. : a single transportation rate on an interline haul made up of two or more separately established rates 2. : joint rate … Useful english dictionary
View-through rate — (VTR) показатель субъективной привлекательности рекламного средства, состоящего из рекламного носителя и рекламного сообщения, оценивается как процентное соотношение числа просмотров к числу пок … Википедия
Pass-Through Rate — The rate on a securitized asset pool such as a mortgage backed security (MBS) that is passed through to investors once management fees and guarantee fees have been paid to the securitizing corporation. The pass through rate (also known as the… … Investment dictionary
Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… … Wikipedia
click-through rate — UK US (also clickthrough rate) noun [C] (also click rate, ABBREVIATION CTR) ► E COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the… … Financial and business terms
click-through rate — / klɪk θru: reɪt/ noun a method of charging an advertiser for the display of a banner advertisement on a website. Each time a visitor clicks on a displayed advertisement which links to the advertiser’s main site, the advertiser is charged a fee.… … Marketing dictionary in english
Click-Through-Rate — Die Click Through Rate (CTR) ist eine Kennzahl im Bereich Internet Marketing, welche die Anzahl der Klicks auf Werbebanner oder Sponsorenlinks im Verhältnis zu den gesamten Impressionen darstellt. Wird eine Werbung hundertmal angezeigt und dabei… … Deutsch Wikipedia
Click-through-Rate — [Abk. CTR, dt. »Durchklickrate«], Maß für die Effizienz eines Banners bei Werbung im Internet. Die CTR ist definiert als der Quotient aus der Zahl der Mausklicks auf ein Banner und der Zahl der Abrufe dieses Banners vom Server … Universal-Lexikon
overhead through rate — Same as through rate … Ballentine's law dictionary